What is a QR Code? QR codes (quick response codes) are a type of two-dimensional barcode that can be read with mobile devices. QR codes are often used as a mobile marketing strategy, as the code can lead the scanner to a link, website, phone number, email or even text message. Where are they used? […]
The IBM Digital Analytics Benchmark analyses terabytes of data collected from approximately 800 retail sites in real time for comparison against online sales of the previous year. Data for Q4, 2013 confirms the dramatic shift toward the use of mobile devices for online shopping we had expected. More than 1/3 of online shoppers are using […]
One of the fastest growing chunks of advertising budgets is mobile, with a 75% increase in mobile ad expenditure recorded by research firm AdAge for 2013. Now that the majority of Australians have a smartphone and many also have tablets, the mobile market is presenting some exciting opportunities for advertisers to reach a highly targeted […]