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Tag: search marketing

Why SEO is more sustainable than paid search marketing

Why SEO is more sustainable than paid search marketing

Search engine optimisation (SEO) and paid search marketing (also called search engine marketing or SEM) are the foundations of digital marketing. Companies around the world, from small sole traders to huge multinational corporations, invest heavily in both to promote their brands, goods and services online. But when it comes to search marketing, it seems clear […]

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