Tag: what is social media

How long does it take for social media marketing to pay off? (Part 2)

iFactory | November 25, 2015

It’s one of the big questions facing marketers and businesses today. How long until we start seeing returns on our social media investment? The answer is there are no short cuts to quick returns in social media marketing. It takes long term planning and continued investment to start generating returns. And, to have even the […]

How long does it take for social media marketing to pay off? (Part 1)

iFactory | November 23, 2015

You’ve bitten the bullet and opened several social accounts. You’ve built your profiles, posted a few times and even gained some followers. So, how long do you have to wait until the sales start flooding in? In this two-part series, we look at some of the common roadblocks to social media marketing success, and what […]