If you work in digital and visual marketing, then you’ll know that image sizing can make a big difference to the effectiveness of your social media post.
If you work in digital and visual marketing, then you’ll know that image sizing can make a big difference to the effectiveness of your social media post. With more platforms now using responsive web design than ever before, it can be increasingly difficult to ensure you have a high-quality, great looking image, no matter what your browser or viewing device. To keep life simple, we’ve compiled a list of specs to guide your choice of social media images across Facebook, Twitter and LinkedIn. You’re welcome, digital lovers!
One of the most common social media platforms, ensuring you have a high-standard of visual consistency for your Facebook branding is very important. Here’s a quick breakdown of the recommended sizes for each component of your Facebook page:
- Cover photo: This should be 851px wide by 315px tall. When designing, remember to keep in mind that your profile image, as well as other action buttons on the page (such as ‘like’, ‘message’ or ‘follow') may obscure important information you are trying to convey.
- Page-posts: The optimum size for imagery accompanying your Facebook post (which, incidentally, can dramatically help to improve your click rate) is 1200px by 1200px. This will ensure that the image displays correctly, not just on your page but on your audience's newsfeed too.
- Link-posts: For posts including a link and a preview graphic, the optimum image size is 1200px wide by 628px high. Anything larger than this will automatically crop your image down to size, and smaller images will be framed by unattractive white space.
Twitter design has evolved quite rapidly in recent years, trying to keep up with other social media giants that are increasingly focused on their aesthetics. Here’s our guide to sizing your images correctly for Twitter:
- Header photo: Similarly to Facebook (and indeed to most social media these days), Twitter now comes with the option of a header image. The recommended size for this is 1200px high by 500px wide, a slightly more elongated version than Facebook. Remember that your profile photo (200px by 200px) will overlay on the left hand side of the image.
- Tweets: While Twitter doesn’t have an official recommended photo size, 1024px wide by 512px high will ensure you enjoy high-quality imagery on your audience's news feed.
- Profile background: Another platform on the banner bandwagon, LinkedIn enables users to upload a profile background. The recommended size for this is 1400px wide by 425px high. Be sure to have a look at the layout of your profile first though, as much of it will be covered by the upper section of your profile.
- Company page banners: Unlike Facebook and Twitter (which are largely image-based), you may like to use this space to promote your professional presence, such as endorsements or the unique selling-points (USPs) of your business. The optimum size for this imagery is a minimum if 646px wide by 220px high.
- Logos: Unlike the typical square format adopted by other platforms, LinkedIn business logos also require a rectangular version. This should be 100px wide by 60px high.
Having a website that is quick to load and access is a major online advantage. One of the best ways you can ensure this is by optimising your images for the web. Google and PageRank also takes into account the size of images on your website, penalising those that are too big and slow to load offering a bad user experience. Head on over to our article on why optimised images are important to improving your website speed.
So, there you have it. Your at-a-glance guide to making sure every image in your digital marketing is the perfect fit. If you need more professional advice on web design, eCommerce or digital marketing, don't hesitate to get in touch with an expert member of the iFactory team.