Why your online advertising strategy needs to include influencer marketing

How to choose the right influencer for your business.

Influencer marketing has become one of the most powerful and cost-effective methods of online advertising in recent years and this trend looks set to continue to grow. Many people have become wary of the online advertising methods used by brands. Consumers today are overwhelmed by a proliferation of traditional online advertising methods and this can make it easy for your company’s online marketing campaigns to be drowned out in all the noise. Because there has been a huge increase in word of mouth recommendations on social media in recent years, most people prefer to be influenced in their purchasing decisions by people they know and trust.

What is an influencer?

An influencer is somebody who is active on social media and blogs. When you strike up a relationship with an influencer, they will give your business access to their own audience and their audience’s network as well. Because influencers have built up a great degree of trust and loyalty within their network, they can increase your company’s exposure on social media, drive traffic to your website, and increase your company’s sales through a more personalised form of recommendation and storytelling about their experiences with your company’s products.

How to choose the right influencer for your business

The most important aspect of selecting influencers is to ensure that they are the right contextual fit for your company. Consider the topics your target audience is interested in, and the social media platforms they are most active on and find out who is actively talking about those topics online by researching the most common hashtags they use. The amount followers of your prospective influencer is important so your message will be in front of as many people as possible, but a large reach is not likely to increase sales if the influencer’s audience isn’t interested in your company’s product.

Influencer marketing can be effective as just one part of an overarching awesome online advertising strategy. Give the online advertising expert team at iFactory a call or email to get started on creating an online advertising campaign for your company today.

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