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Digital Marketing
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Ecommerce
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SEO
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UX Design
About the Challenge
DrakeKnit was launching a brand-new business and needed an e-commerce website that would not only introduce their custom knitted blankets to the market but also establish a strong and recognizable brand identity. The project required the development of a visually compelling online store, complete with an interactive product customizer that would allow customers to personalize their blankets in real time.
Additionally, the client needed assistance with image preparation, a cohesive brand look for social media, and a structured approach to SEO to ensure visibility from day one. Integrating the product catalog into Google Commerce Shops and connecting the site with key digital marketing tools was also a priority.
About the Solution
To position DrakeKnit competitively within the lifestyle and home decor market, we designed and developed a modern, high-performance WordPress e-commerce website with a clean and contemporary aesthetic. The site was built to be visually engaging and user-friendly, offering an intuitive shopping experience that aligned with the brand’s vision.
A custom interactive product editor was integrated, allowing customers to select colors, patterns, and borders, giving them complete control over their blanket design. We also created a comprehensive SEO strategy, ensuring the site was optimized for search engines from the ground up. A cohesive brand identity was developed, including a refined font and color palette, high-impact imagery, and a social media design strategy to support ongoing marketing efforts.
About the Outcome
The result was a fully functional, visually striking e-commerce website that positioned DrakeKnit as a premium provider of custom knitted blankets. The website successfully combined strong branding with a seamless user experience, making it easy for customers to explore, customize, and purchase products. All website copy was crafted to be engaging and SEO-friendly, ensuring visibility in search results.
The integration with Google Search Console and Google Commerce Shops further strengthened the site’s reach and discoverability. Additionally, we delivered high-impact video content and animated banners to enhance the site’s visual appeal. The final product not only met but exceeded expectations, providing DrakeKnit with a powerful platform to grow its business and connect with its target audience.
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