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Application Development
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Content Management System
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Digital Strategy
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Ecommerce
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SEO
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Support
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UX Design
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Web Development
About the Challenge
Performax International, a leader in right-hand drive conversions, needed a complete overhaul of their digital presence to better reflect their brand and improve online functionality. Their existing website lacked a unified design, making it difficult to convey their expertise and industry leadership. Additionally, they were launching their first-ever eCommerce store, requiring a seamless solution to manage and display automotive parts effectively.
Staff also faced challenges in updating website content, and the absence of a structured product data system meant inefficient management of inventory and customer inquiries. To support their growing operations, they required a solution that connected their product data list directly to their CRM for streamlined inventory and order management.
About the Solution
To meet these challenges, we designed and developed a cutting-edge website that not only showcased Performax International’s brand but also delivered a high-performing, user-friendly experience. The new site features a bold, edgy aesthetic with a cohesive brand theme, reflecting the company’s reputation for precision and performance. A custom CMS was integrated, allowing staff to easily edit pages and manage website content without technical expertise.
To enhance the visual appeal, we implemented a unique image grading style, ensuring a consistent and professional look across all product and promotional imagery. Additionally, we built a custom CRM connector that automates product imports, keeping inventory accurate and up to date while reducing manual workload. The website was hosted on a dedicated server, ensuring optimal speed, security, and reliability for both users and administrators.
About the Outcomes
The result is a transformative digital platform that positions Performax International at the forefront of their industry. Their new website not only strengthens brand identity but also introduces a fully functional eCommerce shop, enabling customers to browse and purchase automotive parts with ease. The intuitive CMS empowers staff to make updates quickly, improving efficiency and reducing reliance on external support.
The automated CRM integration has streamlined product data management, allowing for real-time inventory updates and smoother customer transactions. With comprehensive training and ongoing support, the Performax team is now equipped to manage and maintain their digital presence with confidence, ensuring their website continues to evolve alongside their business growth.
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