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Digital Marketing
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SEO
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UX Design
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Web Development
About the Challenge
Sedley Koschel, a trusted name in financial and accounting services, faced a growing need to modernize its digital presence. Their existing website was outdated, difficult to navigate, and built on a platform that made content management cumbersome. The team found it challenging to update services, post new content, and maintain a fresh online presence without relying on external support. Additionally, the website lacked a strong brand identity, making it less impactful in a competitive industry. Their top priority was to transition to a more user-friendly content management system (CMS) that would provide greater control, ease of use, and a more visually compelling representation of their brand.
About the Solution
To meet Sedley Koschel’s needs, we designed and developed a completely new website on WordPress, utilizing a block-based CMS that offers unparalleled flexibility and ease of editing. The new website features a clean, modern design that aligns with the company’s professional identity while ensuring a seamless user experience. We structured the content in a way that clearly showcases their full range of services, making it easier for clients to find relevant information. As part of the project, we provided the Sedley Koschel team with comprehensive training, ensuring they could confidently manage and update their website without technical barriers. Additionally, we incorporated SEO best practices throughout the site, optimizing page structures, metadata, and content strategy to improve search rankings and increase organic traffic.
About the Outcomes
The final result is a highly functional and visually refined website that strengthens Sedley Koschel’s digital brand presence. The transition to a WordPress block-based CMS has empowered the team with full control over their website, making updates and content management effortless. With an improved site structure and clear service offerings, potential clients can now navigate the website with ease, leading to a better user experience. Furthermore, the strategic SEO enhancements have already started improving search visibility, driving more qualified traffic to the site. Sedley Koschel is now well-positioned to maintain a strong online presence, with a website that not only looks professional but also performs effectively in attracting and engaging clients.
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