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Content Management System
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Corporate Identity
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Digital Marketing
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Digital Strategy
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SEO
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Support
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UX Design
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Web Development
About the Challenge
ShapeCUT Steel needed a complete digital transformation to modernize their brand and better communicate their extensive range of steel profiling services. Their existing website lacked a cohesive visual identity, making it difficult for visitors to fully understand their capabilities.
Additionally, the site’s outdated design didn’t effectively showcase their high-quality work through images, and the content was not easily editable. Beyond the website, ShapeCUT required a structured approach to ongoing marketing, including regular blog updates, social media content, and email newsletters to engage their customer base.
About the Solution
To establish a stronger brand presence, we designed a bold and industrial-themed look that reflects ShapeCUT’s expertise in precision steel cutting. A custom WordPress CMS was implemented, allowing the team to easily update content, add new services, and publish blogs.
We developed a consistent image style and grading system to enhance the visual appeal of their project photos. The website was structured for improved readability, making it easier for potential clients to navigate and understand ShapeCUT’s offerings. Additionally, we designed a professional social media post template and set up an engaging newsletter format via MailChimp, ensuring consistent communication with their audience.
About the Outcomes
The new WordPress website successfully reinforces ShapeCUT Steel’s industry authority with a modern, easy-to-navigate design that clearly highlights their services. The addition of a structured blog and news section empowers the team to share industry insights and updates regularly.
Improved page layouts and visual storytelling make the website more engaging for visitors, while the integration of new service pages ensures their full capabilities are effectively showcased. With ongoing monthly social media content and a structured newsletter strategy in place, ShapeCUT now has a robust digital marketing foundation that strengthens customer engagement and business growth.
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