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Digital Marketing
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Ecommerce
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SEO
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UX Design
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Web Development
About the Challenge
xTool is a leading brand in laser engraving and cutting technology, offering high-quality, precision machines to makers, hobbyists, and professionals around the world. Looking to expand their reach into the Australian market, xTool needed a brand-new eCommerce platform—fast. recently the Australian licence was changed over requiring a new website and ecomm store to sell and ship in Australia. iFactory loved the challenge and rolled out a new designed and built site in record time.
xTool approached us with a time-sensitive brief: launch a fully functional eCommerce website from scratch, with minimal guidance and limited brand assets tailored to the Australian market. They needed not just design and development, but also support in decision-making, UX strategy, and product structure.
About the Solution
We chose WordPress with WooCommerce for its flexibility, speed to market, and scalability. Within just one week, we had a working prototype ready for review. The final site was designed, refined, and approved within two weeks. Our key focus was:
- Speed of delivery without compromising usability
- A simple, scalable design for fast deployment and future growth
- A custom product schema to ensure clear structure and navigation
About the Outcomes
The result? A polished, fully operational eCommerce shop tailored for xTool’s Australian customers. The site has already started taking orders nationwide and has even received interest from customers in New Zealand. We supported xTool across every aspect of the build, from UX to product setup. The client is thrilled with the result—and so are their new customers.
Key Takeaways:
- A streamlined approach to design and development can deliver powerful results in a short timeframe.
- WooCommerce and WordPress remain ideal for fast-turnaround eComm projects.
- Even without a full brief, collaboration and agile thinking drive successful outcomes.
Conclusion:
This project showcases how speed, strategy, and smart tech choices can help a global brand expand into new markets efficiently. Need to launch your own eComm platform fast? Let’s talk.
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