Stylish, Search Engine Friendly, CMS Websites with Digital Marketing
Small & medium sized enterprises need a website that works and generates leads that turn into repeat business.
A website is only as good as the sum of its parts, and those parts are continually evolving. Strategy, design, words, images, video, CMS, code and testing are just some of the essential ingredients. The website must be well found in search engine results, including voice search. It must present well, across multiple devices including desktop, tablet, mobile or voice assistants such as Alexa, Siri or Google Assistant.
At iFactory we have a distinctive design process to get the best for our clients. We understand that every business is different and work with your business and its stakeholders to understand your key product and service offerings and your point of difference. One of the things we prioritise is ensuring that what makes your organisation special, is communicated to your visitors. We keep you involved at every stage to ensure what we are creating fits your business model. Everything we do is designed and built with our Australian-based team right here in our Brisbane office.
Getting a website is only the start of the journey. A website is a living document that should change throughout and over the years. Visual style changes every season and your business may also change during the same period. This is why ongoing support and even digital marketing management is very important to keep your brand fresh.
At iFactory we use market-leading, open-source tools for our small & medium business websites. We generally recommend the leading open-source CMS platforms such as WordPress, Joomla & Drupal. However we are not afraid to work in other commercial or open-source platforms should our clients require it. We also custom build Content Management Systems in specific frameworks should a client’s need warrant it.
We offer fully customisable sites. They can be augmented with a vast array of plugin and modules to extend their functionality should it be required. iFactory can also develop advanced, custom functionality for you should your business require it.
At iFactory we are very pragmatic. We want your site to look great but we also want it to be a great source of information for your customers and search engines. We want it to work well with your email marketing and social media campaigns and also know that the use case of your site can change with the business cycle. When your business has spare capacity or wants to grow, your focus is on generating more business. However, when times are hectic the focus changes to attracting more quality staff, partners and suppliers. Your website should portray your business in the best possible light so you can select from the best customers and staff.
We have a very consultative sales process at iFactory. After contacting us we have a sales meeting and discuss the ways we can work to together. We will then put together a comprehensive quotation and work with you to evolve the proposal and hopefully get the project started.
We build all our sites in content management systems allowing your to edit the content yourself – after all, it’s your website and you should have full control of what goes on inside it. We also provide Australian-based hosting, allowing iFactory to be your single point of call should there be any website issues.
Our websites have advanced functionality that can include:
- Market research & competitor analysis
- Stylish design to suit your industry sector
- Digital marketing strategy
- Search engine friendly design and architecture
- Search engine optimisation
- Integrate with email marketing & social media
- Large library of plugins and modules
- Upgrade to ecommerce if required
- Custom developed functionality
- Integrate with other business systems, CRM or ERP
- Performance testing
- The ability to manage content yourself
So if you would like an industry-leading website that will evolve with your business, contact iFactory.