6 Things to Consider When Hiring a Digital Agency

The world of marketing has been turned on its head (to be fair the process has been happening since internet stepped onto the scene around 1996) to evolve the way it creates marketing opportunity for clients. Digital agencies have sprung up as the answer to epoch of the internet, smart phones and tablets. There are important things to consider before hiring a digital agency as not all of them are created equal.

A few marketing statistics to begin.

It took the following technologies to reach 50 million users:

  • Radio – 38 years
  • TV – 13 years
  • Internet – four years
  • iPod – three years
  • Facebook added 100 million users in nine months
  • iPod app downloads hit one billion in nine months


This one cuts both ways. As a client you need to be clear about what you are requiring their services to achieve and a digital agency has the responsibility to tell if they can deliver them for you. Technology moves so quickly that a crisis can develop in a few minutes and as a client you need real-time response.

iFactory understands this need and offers premium levels of support and customer-service as part of their standard client relationships. Support and training packages are also offered to ensure that your technology nightmares don’t become a reality.


Digital firms offer different services and solutions depending on their focus. Some agencies specialise in SEO whilst others are premium web design service businesses. Before approaching a digital agency ask yourself what is the focus of obtaining their services. Ask yourself what do you need from them?

iFactory is a full-service and integrated  digital marketing agency that offers its clients an array of solutions to meet their digital needs. We have developers and programmers who can create websites, apps and logos amongst other things to create a full-spectrum digital strategy for your business.

Goal oriented

Employing an agency to meet your desired online goals does little if they do not spend the time to analyse and track the data associated with your digital strategy. A good digital agency will measure results and put actionable plans together to continue to improve those metrics.

iFactory offer their clients digital retainer options to oversee their blog or news sections as well as their social media accounts. Our marketing team members will not only appraise your market competitors and generate key word focuses, but they will monitor your online metrics to continually evolve and grow your business online.

Risk takers

With technological changes happening so quickly it is important that a digital agency is up to date with new developments and trends so as to apply them effectively to your business and its digital strategy. The old adage still resonates – innovate or die.

iFactory keep their finger on the pulse with up-to-the-minute ideas and forward-thinking innovation for your online presence.


Your choice of digital agency may offer you the world on a platter but if you cannot see eye-to-eye on your plans and ideas then a successful business relationship is unlikely. Meet with the employees of the digital agency to get a feel for their work style. Happy people are productive people.

iFactory boast a friendly and open atmosphere as our team members work collaboratively together on all projects and are encouraged to share ideas to generate best practice for client outcomes.


No matter what kind of digital agency you choose to employ there will always be a need to collaborate with them to ensure your business goals are met. Speak openly and honestly and ask the same of them.

iFactory is a productive and innovate digital agency whose case studies speak for themselves. Our record of awards for web design are also complementary of our ability including C&K website awarded Editors Favourite and Best Rated and NQ group achieving Featured and Best Voted.

Whatever reason for employing a digital marketing agency it is important that you do your research and find a business that will deliver on its promises and your goals.

Read more insights