Another win for iFactory at IMA

Brisbane web designer recognised for Outstanding Achievement at IMA

What a humbling experience to be recognised by Interactive Media Awards (IMA) for another successful project. We love receiving great reviews from clients, and we’re even more thrilled to have these reviews complemented by leading industry professionals.

In early December, iFactory received notification from IMA that three more of our projects received Outstanding Achievement awards, including one for innovative website design for our client, Paint Place.

The Outstanding Achievement award is the second highest honour bestowed by IMA and an extremely challenging award to win. It means the design has excelled in most areas of the judging criteria and represents a very high standard of planning, execution and overall professionalism.

An insight into the web design project

Paint Place, an established national paint and paint accessories retailer, required a website to unite their brand and ultimately improve sales online.

To effectively target the DIY market, iFactory designed a Retail site with images of homes and décor for individuals (namely women) to aspire to, as well as “How to” videos through YouTube integration, advice on colour combinations, an easy-to-use paint calculator, store locator through Google Maps and an interactive Colour Tool. This last key feature enables visitors to create their own palette by applying colour overlays to rooms such as kitchen, bedroom and dining room, then save and/or email the resulting solution.

The second part of their digital solution included the design of a Retail site. Images, layout and content differ greatly for the site in order to target the marine, automotive, industrial and residential sectors. The key features of this site include online accounts to manage purchases and trade-related information such as data sheets for application.

Overall, iFactory’s design solution of using a single open source CMS to deliver targeted information to both the retail and trade aspects of the business delivers unity of brand, improves consumer access and enables individual Paint Place stores to maintain and update their products and promotions.

View our award-winning portfolio

Explore our portfolio of award-winning projects today. Or, discuss how our team of creative designers, web developers and multi-channel marketers can help drive your business further through digital platforms, by contacting iFactory on +61 7 3844 0577 or email us at



iFactory is a full-service digital agency with an experienced, professional and passionate team. Our advanced web solutions consolidate website design, ecommerce, internet marketing and systems integration to deliver market-driven, innovative and professional internet solutions. By focusing solely on digital, we believe we offer cutting-edge solutions that keep pace with the evolving nature of the world-wide-web.

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