Case Study: Downer Blasting Services
Like many subsidiaries, ensuring a consistent brand image is key to showcasing the strength of a group and Downer Blasting Services was no exception.
About the Client
Downer Blasting Services (DBS) is just one of the businesses that falls under the Downer Group umbrella. Their beginnings were modest, with the company starting as a small niche player in the Hunter Valley. At the time of their first acquisition, they had five projects and an emulsion-manufacturing facility. Over the next twenty years, they would grow to be one of the largest blasting contractors in the Australian mining industry. We’ve had the privilege of working with Downer Group before, building a web-based application to help their geographically diverse employees stay connected.
Client Objective
Like many subsidiaries, ensuring a consistent brand image is key to showcasing the strength of a group and Downer Blasting Services was no exception. They needed a current website that represented them as a moving force and adhered to the Downer Group’s comprehensive style guide.
iFactory Solution
There are a few things to keep in mind we kept in mind when creating the website design for the Downer Blasting Services corporate website. Communicating effectively what the business does, what it stands for and why it matters. We started with a logical roadmap, clear navigation and engaging information at every part of the journey.
One of the standout features of the new Downer Blasting Services website included an exhaustive document management system. As Downer Blasting Services is a highly technical company which prides itself on safety and compliance, an easily accessible document system that lives on the public website is necessary for reliable version control and ensuring everyone has access to the latest information. The content management system, WordPress, allowed site administrators to easily and quickly update information easily.
Features
- WordPress as Content Management System (CMS)
- Responsive web design
- Document management system
- Search engine optimisation
- Google Analytics
- Enquiry form with database management
Project: https://downerblasting.com
Completed: July 2018
To create a website design, application or digital marketing strategy that is right for you, call iFactory on +61 7 3844 0577 or email info@ifactory.com.au.
