Case Study: Inco Serviced Offices
Inco Serviced Offices offer fully-serviced offices, co-working desk spaces, shared spaces, virtual offices and hot desking for remote homeworkers, start-ups and freelancers.
About the Client
Inco Property Group has been a long-term client of iFactory and we’ve supported their digital business growth as they’ve expanded their capabilities. Inco Property Group specialises in property management of a number of Brisbane-based office buildings, with their new venture, Inco Serviced Offices, they are able to offer fully-serviced offices, co-working desk spaces, shared spaces, virtual offices and hot desking for remote homeworkers, start-ups and freelancers.
Inco Property Group required a one-page microsite to serve as a lead generator for users to sign up for more information. The site needed to reflect the business’s professional and progressive offerings, while looking equally impressive and intuitive across all devices. The new website had to reflect Inco Serviced Offices’s newly-created brand and guidelines and emphasise the “short-term commitments with big company benefits”.
Co-working spaces are the new office disrupters. In just a few short years, flexible workspaces have become a key component of many companies’ workplace and real estate strategies. With the digital search space becoming increasingly competitive, our strategy focused on creating a one-page website that highlighted Inco Serviced Offices’s end-goal and was highly optimised for search.
To future-proof the growth of the business, we designed the new microsite in WordPress, which would allow for easy updating and expansion of the sites as new services came on board and the business grew. Keeping our strategy in mind, our responsive design followed best-practice for lead generation pages, featuring conversion copy and an easy-to-use contact form. We also focused on plenty of visual representation, including pictograms, trust marks and an embedded gallery.
- WordPress as Content Management System (CMS)
- Responsive Web Design
- Image Gallery
- Search Engine Optimisation
- Landing Page Custom Design
- Google Maps Integration
- Enquiry form with database management
Completed: September 2017
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