We all know that every website must have landing pages, but do you know exactly how to turn them into a valuable asset? Landing pages can create powerful first impressions, turning idle browsers into committed customers. Here's the lowdown.
What is a landing page?
A landing page is the very first place your potential clients visit after clicking on a link relevant to your business (be it via a search, Adwords, a blog post or a newsletter). So it's a chance for you to grab the reader's attention and encourage them to either sign up, buy a product or explore your site further. Find out more on what a landing page is.
Why should I use landing pages?
Landing pages are usually created with one or both of two purposes in mind: referral and transaction. 'Referral' occurs when images, links and content compel the visitor to check out other pages. 'Transaction' occurs when the visitor provides contact information (which is invaluable for digital marketing success) and/or makes a purchase. We go into more detail in this blog post on why you should use landing pages.
When should I use a landing page?
You should employ a landing page whenever you run a digital marketing campaign or decide to advertise your business. Every single inbound advertisement that you run (be it overt or covert) should connect to a landing page. So, the more unique landing pages you have, the better. In fact, businesses with more than 40 of them score 12 times as many leads as those with only 1 to 5. We reveal more landing page opportunities in our dedicated blog post .
Landing page best practices
Start with an commanding headline linked to your advertisement. According to averages, you have just 8 seconds to win over your reader. Generate leads with a prominent call to action – position it at the top of the page for best results and draw the visitor's eye to it with visual cues. Include testimonials, guarantees and video to boost credibility, but avoid clutter. You'll find some more hot tips from our digital marketing Brisbane team right here.
We have created a Pinterest board on some interesting statistics on landing pages and optimisation.
Where can you get help with optimising your landing page?
iFactory, a digital agency Brisbane, offers expert assistance with all things digital: from website design and development to copywriting to digital marketing. To find out how our passionate, experienced team can help you create landing pages that will turn visitors into loyal clients, give us a call or send us an email today.