How search engine optimisation builds business

But do you honestly know what SEO does, and how you can use it to drive more people to the website of your business?

We’ve all heard of search engine optimisation (SEO). It’s everywhere on the internet. But do you honestly know what it does, and how you can use it to drive more people to the website of your business?

If you answered no to that question, then don’t worry, you’re not alone. We have many business customers who find it difficult to understand what SEO is, let alone how to apply it to their business website. We’re going to explore how search engine optimisation builds a business: your business.

Think of search engine optimisation as an investment, not a cost

Many companies consider SEO as a cost of doing business, when they should be thinking of it as an asset. An asset grows in value over time, so it gives you a return on your investment at a later date. SEO is the same. You’ll invest in it now and find a formula that works, which will improve your search engine ranking. So, over time, your website will be pushed to the first page of search results. Around this period, you will begin to notice that your conversion rates will improve, which will generate more sales for your business. Your marketing costs, however, will remain the same, so your profits will grow exponentially over time.

Use search engine optimisation as a part of your marketing mix

SEO on your website alone won’t be enough to boost sales. You’ll need to incorporate it in all of your online marketing strategies. Combining SEO with social media and other online initiatives builds your business branding, and makes it easier for your potential client to choose your business over a competitor.

Search engine optimisation is more than keywords

If you research SEO in depth, you’ll discover that there are more than 200 varying factors that contribute to your website’s ranking. Plus, search engines change their algorithms regularly, just to keep you on your toes. So, apart from keywords, some basics your website needs is to be easily read, have content that is of value, and include logical links.

Are you in need of search engine optimisation? Then look no further! iFactory is a digital marketing solutions leader. Based in Brisbane, we find effective ways to grow web businesses and maximise business growth.

Read more insights