If you want to generate a tonne of Google traffic and leads, creating awesome web content is your best bet. While your first instinct might be to sit down with your sitemap and start writing from a blank page; don’t. Developing great web content is a choice and it takes time and effort. Your website only has seconds to capture interest, which is why planning that first introduction is vital.
We know good web content when we see it; it’s easy to navigate, speaks to our wants and needs, and helps us find the answers quickly. As an added incentive to write quality, targeted and original content, if done properly it can play a strong role in your SEO strategy. Want to know how to do all this? Read iFactory’s webpage checklist and top tips for how to write great website content.
Speak directly to your audience
Identifying your target audience and understanding their motivations and how they engage online is crucial to constructing your web content. It will inform your tone of voice and your choice of words. For example, the tone, language choices and even the length of the content will differ greatly if you are targeting teens versus 50+ retirees.
Make it easy to navigate and scannable
In contrast to speaking, writing doesn’t give you the sounds of your voice to add tone to our words. So, what we must do is make it concise and break it into manageable chunks. Think about the user experience by using headings, subheadings, bold and italics to make it easy for readers to find what they are looking for. Research has shown that most users skim read content, so these techniques will also help those of us who scan to quickly find the answer we need.
Be succinct in your sales pitch
Your product/service page is the gateway to the purchase, but just because they’ve clicked on an item doesn’t mean it’s sold. Sure, list the features and describe the product, but your description should be angled in such a way to highlight its uniqueness too. Be brief but be explicit; eliminate the fluff. You could also list the top reasons to choose you over your competitors. This may take a couple of drafts and feedback from your peers or colleagues, but it will be worth it.
Have a clear call to action
Each page must have a purpose and while it may be glaringly obvious what the next step is, you must be explicit in your call to action. Think about what you want the reader to do and tell them. For example, if you want them to get in touch, include a Contact Us link or direct them to an enquiry form.
Remember, good content doesn’t just happen; it takes effort and time. If it all gets too hard or you simply don’t have the time, ask iFactory about creating results-driven content for you. Our experienced copywriters are on hand to develop quality content and support your digital marketing strategy. We can apply industry best practice to ensure your website content generates enhanced Google traffic and tangible results. Contact us today to discuss your digital marketing strategy and how your business can increase revenue through their online presence.