Tips to Improve Your Brand’s Digital Marketing

If you’re ready to go all-in on business growth this year, following are 3 ways to significantly improve your brand’s digital marketing efforts.

Are you a small business owner who wants to increase profits for your entrepreneurial venture this year? Or a startup founder wanting to attract potential investors and media attention to your under-the-radar startup company? Or an ASX listed long standing company with a strong heritage? One of the smartest moves you can make as a business builder is to understand the importance of digital marketing for brand growth. Understanding how digital marketing works for everything from reputation management to improved brand loyalty is essential if you want to build a thriving business. If you’re ready to go all-in on business growth this year, following are 3 ways to significantly improve your brand’s digital marketing efforts.

Upgrade your company’s storytelling strategy

One of the first actions you should take to improve your brand’s digital marketing is to upgrade your company’s storytelling strategy. Posting on Facebook is not a storytelling strategy. Telling your brand’s story is critical for everything from customer acquisition to SEO (search engine optimisation) and vendor partnerships. Make sure your storytelling strategy includes multiple components like who will be responsible for your brand marketing, which platforms you’ll tell your story on, and how return on investment will be measured to ensure storytelling success.

Develop a detailed consumer communication strategy

Creating a detailed consumer communication strategy for your business helps you build a strong voice for your brand with your target audience. Each member of your team needs to understand how you want your brand represented to consumers and how you expect them to behave when having conversations with existing and potential customers. A communication strategy should include things like chatbot communication restrictions, customer service communications over the phone, media queries to your business and social media communications.

Create a mixed-media outreach plan

It’s no longer enough to simply have a basic content marketing strategy for your business. Today’s content consumers are a savvy bunch. Your content marketing efforts need to include multiple media formats including live streaming video, audio content (podcasts, interviews, etc.) and interactive content like quizzes and website/social media polls. If you create a detailed mixed-media outreach plan and continually tweak your plan to include new technologies, you’ll set your company apart from competitors in your market.

Whether you employ some or all of these digital marketing tips, it’s important to remember that digital marketing is fluid and being agile is critical. If you’re going to be even more successful and profitable than you are starting off today, you must be willing to evolve to meet the changing wants, needs and concerns of your audience. Need some assistance? Let iFactory’s digital marketing team help.

Read more insights