Top marketing video production tips

In today’s post, we share some quick and easy tips for editing and producing your marketing videos.

In today’s post, we share some quick and easy tips for editing and producing your marketing videos.

Whether you aspire to become a media videographer or just want to know how to shoot professional-looking videos, you need more than good equipment. These top 10 video tips help you shoot like a professional videographer and will give your work an instant boost in quality.


Be sure to fill the frame. You can also place your subject slightly off-centre to create a more visually intriguing scene. Just play around and see what looks best.

Choose Your Music Carefully

Not every video needs background music, but if you’ve decided that yours does, be careful about your choices. Ensure your music is suitable for your project.

Keep it short

For social media content, in most cases, the shorter the video the better.


The first few seconds of a video are what matter most for social media. Keep in mind your goal is to provide scrolling stopping content on viewers’ news-feeds, so make sure to use your most alluring shots toward the beginning of the video.

Call to action

Attempt and end the video with a clear call to action. This needs to be clear and direct – share, like, comment. follow. This will help raise your engagement and organic reach.

Follow the light

Focus on the light around you and make sure you have good exposure. If some parts of the frame are looking too bright or too dark, change your position and find a better angle.

Take it further with titles

Many videos are viewed in mute mode, adding titles is a great way to clearly express and enhance your message for those with no sound.

Smooth and steady

To maintain sharp focus and prevent any shakiness in the video, use both hands and lock your elbows into your body for extra stability and additional security, this will also help prevent blur.

Emotions lead to sharing

As humans, we are more inclined to share emotional content. Take advantage of this and pay attention to the use of music in your video, as music elicits strong emotions and memory.

Mix up your shots

Keep it interesting by mixing a variety of clip lengths from long to short. Shorter clips also allow you to highlight more elaborate details in the shot. Also shoot your subject in different angles, from extreme close-ups to longer distances.

Video vs Photo

Video is particularly good for capturing people speaking and for active moments when movement is essential. Photos are perfect for capturing a special moment or providing a still focus on your subject or for longer titles.

Audio quality

Don’t underestimate the importance of using high-quality sound. If you want to record someone speaking, get the microphone as close to them as possible to make sure they are heard and to remove any background noise.

Video Production

Whether you’re shooting a video or taking a photograph, composition is crucial to the final product. Composition is the correct term for how a shot is framed and staged, or “composed.” This refers to how your subject, whatever it is you’re filming, is arranged and positioned within the shot.

This post should give you some ideas of the snags you can avoid when the time comes to start producing your own marketing videos. You can check out some of the videos we have created using these video production and video shooting tips on our YouTube channel. Don’t forget to subscribe.

If you have questions about any of the content marketing video shooting tips raised or marketing video production, get in touch with iFactory. We can assist you with your content marketing and digital strategy.

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