What makes a website mobile friendly?

A responsive website design is worth its weight in gold when it comes to your business’ online presence.

Over the years, more and more people have taken to browsing the internet using their mobile phone or tablet device. Yet many businesses still use website designs that are only optimised for desktop use. When potential customers visit a site like this via mobile, they will be met with a jumbled mess of too large fonts and images, impossible to navigate menus and buttons that can’t be clicked. If your website does this, you are actively driving customers away. To avoid this, take a look below at what makes a website mobile friendly.

1. Responsive design

A responsive website design is worth its weight in gold when it comes to your business’ online presence. Responsive web design allows you to create a website that looks amazing on desktop/laptop devices but will adapt when viewed on a mobile or tablet. Essentially, the design re-sizes to fit the screen and neatly aligns all text, images, menus and buttons for a website that can be used by anyone at any time.

2. Simple layouts

The mobile-friendly version of your website does not need to be too fancy. In fact, this will only complicate things. When done well, a simple layout can look smart and professional meaning you can still achieve excellent first impressions. With the smaller screen surface, and touchscreen navigation, it is not as easy to browse on a mobile phone, but simple designs really help make the process simple.

3. Click to call buttons

Your website should always include contact details, especially telephone numbers. For a mobile-friendly site, you should always ensure that the numbers are clickable, and act as click to call buttons. These buttons mean that with one simple ‘tap’ of a finger, customers can bring up your number and call you with no hassle. This will help you to get more leads and avoid missing those all-important customer phone calls.

If your Brisbane business needs help with their website design then contact iFactory today.  As a leading digital agency in Brisbane, we are on hand and able to help you make the most of your website, ensuring it is compatible with all devices.

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