YouTube’s stats are mind-blowing: 800 million unique visitors each month, 4 billion hours of video watched each month, and 72 hours of video uploaded each minute. With these numbers it’s no wonder YouTube is currently the world’s second largest search engine.
However, successful digital marketing strategy should not rest solely on a platform’s popularity. Good digital strategy is about leveraging the right platforms to target your specific audience and grow your business.
Vimeo – the other major player among video sharing platforms – has 60 million unique visitors each month, which when compared to YouTube may seem unremarkable. However, Vimeo brings to the table many positives for businesses that may outweigh YouTube’s visitor numbers depending on your business goals. In this seemingly David and Goliath battle, here’s our take on the showdown between YouTube vs Vimeo.
YouTube – Pros and Cons
There’s no doubt that YouTube is the giant of video sharing. Visitor numbers alone mean your video has a greater chance of being seen. YouTube is also owned by Google, which should in theory make it more visible in search results. It’s free to use, offers unlimited uploads, provides customisable user channels, and offers huge advertising potential for businesses through in-video ads and display ads.
However, with 72 hours of video uploaded every minute it can be annoying sifting through the poor quality content to find gems that are actually worth watching. Users can find the advertising intrusive at times too, and while marketeers think it’s great, it can put some target audiences off.
Vimeo – Pros and Cons
Vimeo has been around for as long as YouTube, but with a different intent. The focus here is always content quality, which comes from its original purpose of showcasing works of filmmakers and film enthusiasts. This fact is instantly evident on the homepage where Vimeo showcases Staff Picks, whereas YouTube prefers what’s popular or what’s trending.
The most obvious difference between the two is cost. In contrast to YouTube, Vimeo has no in-video advertising which means the only revenue option is through paid subscriptions. If you’re a business, the VimeoPRO package is the only option and it will set you back AU$339 per year.
The final thing to consider is that while Vimeo’s popularity continues to grow, there is significantly less traffic when compared to YouTube. Ultimately this may be your deciding factor depending on your digital goals.
For now, as the battle for supremacy continues to unfold between YouTube and Vimeo, we hope this article has shed some light on the main points of difference. Whether it be through Vimeo or YouTube, promoting your brand online has never been easier with iFactory. We can help determine which social network is best to connect with customers and which online advertising solutions will deliver return on investment. Contact iFactory today on 07 3844 0577 or see our social accounts in action through YouTube, Facebook, Twitter or read our Blog.