Case Study: National Plant & Equipment

Case Study: National Plant & Equipment

About the Client

National Plant & Equipment (NP&E) is one of Australia’s largest suppliers of heavy machinery and earthmoving equipment. Excavators, dump trucks and loaders along with a range of service vehicles all feature in NP&E’s diverse fleet available for sale or hire.

Client Objective

The main objective for our client was to generate more leads through a modern web presence that conveyed the size and scale of their business. This had to be achieved using an intuitive content management system that would allow staff to control and update content into the future. Improving NP&E’s search rankings was also critical to boost leads.

iFactory Solution

iFactory designed and developed a responsive corporate website to showcase NP&E’s brand and products using the open-source CMS, Joomla. High-quality imagery and an intuitive layout complement the site’s primary function, to promote enquiry. To this end, iFactory built an enquiry form that autogenerates product details. This saves the user time and enables staff to reply with targeted information.

From a digital marketing and search engine optimisation (SEO) standpoint, NP&E engaged iFactory post-launch under a digital marketing retainer to:

  • Devise and implement a targeted digital strategy,
  • Design a custom themed eNewsletter template and set up email marketing account,
  • Create blog articles and other content marketing,
  • Set up social channels including LinkedIn and Facebook,
  • Track conversion and site performance through Google Analytics,
  • Perform ongoing site maintenance and on-page SEO,
  • Pursue offline PR opportunities, and
  • Maintain directories and grow back-links.

To design a digital solution that is right for you, call iFactory on +61 7 3844 0577 or email

Key website features included:

  • Joomla as Content Management System (CMS)
  • Responsive web design
  • Enquiry form with database management
  • eNewsletter custom template design
  • Monthly Digital Marketing and Creative Retainer

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