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search engines

Write for the person, not the keywords

Write for the person, not the keywords

Writing for your audience (rather than for the search engines) is generally the best approach to making your content reach a wider

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How to work with multi-regional and multilingual sites

How to work with multi-regional and multilingual sites

Thanks to the global nature of the internet (it’s called the World Wide Web for a reason, you know), there are many

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How to push the importance of SEO to your boss

How to push the importance of SEO to your boss

It’s a familiar story. The company website is ranking poorly. You know that SEO will help, but the boss won’t hear it.

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