3 things your website must have in 2018

We’ve drawn on our experience to come up with three things that any successful website must have in 2018.

At iFactory, we’ve been in the web development business since way back in 2004, and it’s fair to say that websites have changed a fair bit during that time.

The days of Flash that struggles to load quickly are over. These days, it’s all about usability. We’re all time poor and somewhat impatient, so clean, clear, and easy to navigate sites are what users want.

We’ve drawn on our experience to come up with three things that any successful website must have in 2018, and what any business looking to build and maintain success in the online space needs to be across.

1. Mobile optimisation

This may sound like an obvious one, yet it still surprises us just how many sites are not fully optimised. Latest figures indicate that over half of all web searches are done on a mobile device. With this figure increasing rapidly, any site that isn’t set up for mobile as a priority is effectively shooting themselves in the foot and is only going to fall further behind.

2. Video

Thanks to increasing internet speeds, the popularity of video has surged ahead over the past 12 months, and this trend is only going to continue. Users would much rather watch a video than reading text or look at still images. Plus, as impressive advances continue to be made in the areas of video production, creating professional video content has never been easier.

3. Lightning fast loading times

Let’s face it: attention spans are continually getting shorter. Recent surveys have shown that the majority of web users expect a site to load in two seconds or less, and they will abandon a site that takes more than three seconds to load and most likely never return. The bottom line is that any successful site needs to load as quick as a flash. Otherwise, everything else becomes somewhat irrelevant.

At iFactory, we’re a web design agency that provides intelligent digital solutions based on your business needs. We create WordPress sites, applications and web development solutions that deliver real results. The kind of sites that users love to visit, love to buy from, and love to come back to. To discuss how we can assist your business in the online space, contact us today.

Read more insights