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4 easy ways to build a successful small business website

You have your social media in place, it’s working well and you have great engagement, but it’s time to take it to the next level and look at getting a web designer to build a quality website for your small business.

You have your social media in place, it’s working well and you have great engagement, but it’s time to take it to the next level and look at getting a web designer to build a quality website for your small business.

We all know the important role that social media plays in establishing a customer following, but having a well designed website will take your online presence to the next level. It’s worth making the investment in web development as part of your digital marketing strategy. Once you decide to make this investment, here are four easy things you can do to make sure that your new website is a success.

Contact information

This is really stating the obvious here but make it as easy as possible for your customer to find your contact information and location. It should be easy to find and customers should be able to access it from every page on your site. Make sure your details are always kept up to date, giving your business that little extra credibility.

Be active

Keep your home page fresh with up to date information or new products and promotions. Having a blog on your website is a great way to engage with your customers and add interesting updates to the website on a regular basis. You can use this blog to talk about industry trends or projects that you have successfully completed. Linking to relevant content from our blog will also boost your search engine optimisation.

Promote social media channels

Customers expect to be able to engage with many small business on Facebook, Instagram, Twitter etc. If your social media game is strong then make it visible on your website by featuring the widgets or li1nks on your home page. This will facilitate sharing and create a community with your customer base.

Make your website mobile-friendly

Most of your customers these days are multitasking and using a number of different devices to access information. Ensure that you take the time to make sure your site is also mobile optimised. Websites that look great on desktop platforms often don’t translate well to mobile devices and are hard to read and navigate.

For advice on creating a new website design, contact iFactory today. We are one of Brisbane’s leading digital agencies and provide intelligent web solutions based on your business needs.