5 ways SEO is changing website development in 2018

In this blog, we take a look at the top five SEO trends that will have a major impact in 2018.


The world of Search Engine Optimisation is constantly changing with the state of SEO differing year-by-year. 2018 is no different, with a number of significant tweaks to the formula in order to accommodate the trends of today.

In this blog, we take a look at the top five SEO trends that will have a major impact in 2018.

1. A focus on mobile

Google is promoting a mobile-first index. Mobile searches have recently surpassed desktop searches to become primary means of search. Content creators are starting to take notice, focusing most of their efforts on building website designs that’ll appeal to people on mobile devices.

2. Keywords no longer

One of the oldest tricks in the SEO handbook involves stuffing keywords into an article in order to get it ranked up in relevancy. Nowadays, Google has developed their search algorithms in such complex ways it’s becoming nearly impossible to game the system, at least to the extent possible before. Focusing on the overall quality of your content before deciding if it’s SEO friendly is the more suitable approach these days.

3. Importance of website quality

Factors such as bounce rates, number of site visits and the overall time spent browsing are just a few of the methods Google has started to employ in order to gauge a website’s level of relevancy. Creating a well-rounded website full of striking design and interesting content will ensure your website has a greater chance of success.

4. Voice recognition

With the advancement of voice recognition technology, voice search is becoming a highly preferred method of finding content on Google. Due to this, keywords are having to adjust, with more conversational keywords being used frequently.

5. Website security

Many websites have begun to adopt security technology in order to maintain relevancy on search engine results. This is due to Google wanting to protect their users from viruses and faulty links, therefore, they much prefer a website which utilises security protocol such as SSL (Secure Sockets Layer).

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