For more than 10 years, iFactory has been providing high quality web designs for private, government and non-profit organisations. Throughout this time, we have developed a strong reputation among the non-profit sector, so much so that today one in three of iFactory’s clients represent a non-profit organisation.
When our non-profit clients first come to us, they often say they’ve had to compromise on website quality and capability due to budget limitation. Many also struggle to find an experienced team who can engage multiple stakeholders and provide flexible solutions.
Rest assured it is possible to achieve a leading website design that inspires, educates and empowers visitors. In this article we examine what it takes to design an effective non-profit website, and show you examples of sites that have got it right.
Best practice web design for not-for-profits
Organisations that place a high priority on developing their digital footprint can reap huge benefits, such as increased donations, greater engagement and involvement from volunteers, increased visibility and awareness for your cause, and improved promotion for events. With so much at stake, it makes sense to dedicate time and effort to a website design that’s effective, attractive and based on best practice.
From experience we’ve learned that there are several key characteristics that produce effective non-profit websites. These are as follows:
- Make it donor friendly. Donations are vital for most if not all non-profit organisations. As such, the design should include a prominent “donate” link on the home page, and a straightforward and secure donation process.
- Make it media friendly. For example, include board member profiles, a history of the organisation, even a downloadable media kit.
- Make it volunteer friendly. For example, provide information on to how to get involved, whether it’s contact details or step-by-step guide.
- Make sure your purpose is immediately clear. For example, include an abbreviated mission statement on the home page. Of course, this extends to providing details of who/what is served by the organisation.
- Make sure your site is consistent with other promo material. This is crucial for brand identity and extends to copy too.
- Provide details of upcoming events. For example, include an interaction events calendar and details of how to get involved.
- Include a news section or blog. This gives visitors a reason to remain engaged and it increases exposure.
See our work for non-profit organisations
With so many of our clients in the not-for-profit space, iFactory is ideally suited to provide a quality digital solution for your organisation. To give you an idea of the calibre of our work, here is a sample of our most recent projects for not-for-profits:
- HIV Foundation Queensland – http://hivfoundation.org.au/
- Queensland Aged and Disability Advocacy – http://qada.org.au/
- Mental Health Association Queensland – http://www.mentalhealth.org.au/
- C&K (Early childhood education and care provider) – http://www.candk.asn.au/
At iFactory, we love working with and supporting enthusiastic and dedicated people and causes. As such, we make considerable efforts to provide quality web design and digital marketing solutions to suit your needs and budget.