The subject of website privacy policies in Australia is a big deal, and we’d like to clarify that as a website design agency, we can only provide general pointers to get you going. If you’re still not sure by the end of this article, we recommend visiting The Office of Australian Information Commissioner website or speak with your legal team.
How does the Privacy Act relate to your business and website?
Personal information: Does your business and website collect information or opinions on an individual that identify or, at least, reasonably identify a person? Everything from email addresses (that you might collect through a newsletter sign up) to credit card details and physical addresses are all regarded as personal information
Annual turnover: Does your business have a gross annual turnover of AU$3 million each financial year?
But how does this relate to websites? We’re glad you asked. Your website collects information called metadata. It’s a big deal as it can reveal information about you as an individual. Each website server will collect information about where the visitor came from, what device they used, what pages they looked at, how long they spent on a particular page and where they went from there. Websites CAN track this down to an individual connection.
The GDPR has instituted some requirements for the wording of privacy policies to make it crystal clear that information is being collected. If you want to know how to make sure you’re following these requirements, we’ve detailed this further in our article: What does the GDPR mean for Australian Businesses?
Like we said, we’re not legal practitioners and this doesn’t constitute as legal advice, so always speak to your preferred legal team before taking action. What we can do, however, is offer your business an expert team of web designers, developers and digital marketers. For award-winning advice on digital strategy, website design and development, contact us today through the website or drop us a line on 07 3844 0577.