How to Convince Your Boss You Need to Do Digital Marketing
Digital Marketing is now an essential part of building your company both online and in the real world. The rate at which people access information online is growing exponentially and it will continue to do so as advancements in smartphones and tablets improve. There has been a lot of research into the efficacy of digital marketing, content marketing, SEO and Social Media and if your boss is balking at the thought of jumping on board with a digital strategy here are some ways you can convince them of its worth.
Building a solid digital strategy
Establish Goals
Get involved in some workshops with your boss to analyse the business together. You will need to establish your business goals, define your legacy as a brand and company and marry these with emerging technologies. Chances are that there will be dissonance between the search terms your boss thinks customers use to find your website versus the key terms that actually lead people to your site. By defining your brand you are better able to establish which keywords are relevant to your company goals and market.
Research and Competitor Analysis
To complement your goals you should convince your boss to take a closer look at your competitors. There are free tools you can access through Google to establish your competitor’s traffic results, social media engagement and their conversion rates. Take some time to look at your own results too. Show your boss the hard facts and numbers of how the business website is performing in the online market. Get a clear picture of what is working and what needs improvement.
Ideas Bank for Digital Marketing
If two heads are better than one then even more must yield maximum creative results. Take some time with your whole marketing, creative and sales team to establish like-minded ideas and goals for your business. There is sure to be consensus on issues relating to content marketing and social media. Start an open-source creative document and encourage everyone to add their ideas to. Make sure your boss has access to it and continually remind them of the good and often free ideas which their own employees have conceived.
Convincing your boss you need to do Digital Marketing
Bosses like many other people in positions of influence respond to numbers and facts. Give them what they need. You can find all sorts of statistics to support your argument for digital marketing and the results are highly persuasive:
Content Marketing
- 61% of consumers say they feel better about a company that delivers custom content
- 7 out of 10 consumers say they prefer to learn about a company through articles rather than an ad
- 90% of people find custom content useful
Social Media
- 71% of Social Media users are more likely to purchase from a brand they follow online
- 91% of local searches say they use Facebook to find businesses online
- 62% of internet users have one or more social media accounts
SEO
- 40 million searches every day on Google
- 8 in 10 people won’t look past the first page of results
- 80-90% of clicks are on unpaid results
If you need help convincing your boss of the power of digital marketing contact iFactory today to find out how are talented digital marketing team in Brisbane can build your online presence through a customised digital marketing plan.
