How to kickstart your ecommerce business

Get your ecommerce website right from the word go.

There’s never been a better time to launch an ecommerce business. While the digital space can be competitive for generalised products, tapping into a niche market with a great product or service opens up an opportunity to connect with buyers who might not normally find you in a brick and mortar setting. If you’re looking to have a long-lasting, successful ecommerce business, here’s how to kickstart your sales for launch day.

Ecommerce design and branding basics

How do you decide whether to trust an online retailer? Is it the website design? The use of trust marks? Or reading online reviews? According to a study from Actual Insights, it’s all of the above.

Design plays an important part in how a customer interacts, views, and feels about your brand. Good web design, branding and use of colours can be used in a way that focuses people’s attention, driving them towards a purchase.

When it comes down to it, ecommerce web design should be engaging, responsive, and suit your individual business needs to address the visual style of your identified demographic.

Functionality is a must

At iFactory, we’ve seen trends in ecommerce website design come and go, such as 360 degree product previews and advanced filtering. These features are appealing for large ecommerce stores, however it’s important to get the basic functionality right first. For example, your shopping cart solution must be practical, ensure safety, and efficient in getting a customer to buy. iFactory recommend the following shopping carts – which are known to integrate harmoniously with our choice of CMS:

  • Magento
  • Prestashop
  • Virtuemart
  • BigCommerce
  • Shopify
  • eWay
  • PayPal

Don’t forget about digital marketing

Approximately 8 out of 10 entrepreneurs fail the first time they attempt to open a small business. Many of these business owners close their digital doors due not understanding the ever-evolving world of online marketing.  Social media advertising, Google Ads, reviews, email marketing and search engine optimisation (SEO) are just a few of the ways you can drive traffic to your website. Whatever marketing efforts you are adopting, always be sure to test, monitor, and analyse to ensure what’s working, what needs tweaking and what you can forget altogether.

We’ve only scratched the surface on ecommerce websites. If you’d like to kickstart your online store, iFactory specialise in web design Brisbane. We can collaborate with you on your ecommerce website development ideas to build a functional and appealing website which converts your customers. Get in contact with us today to discuss your ecommerce website needs on 07 3844 0577.

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