Repurposing content simply means taking content from one place and adapting it for another.
In part two we get practical. Here are eight ways you can repurpose content:
1. Blog posts
Use whatever existing content you have, to come up with at least three – five blog posts about your topic per week. Where possible, add images and embed relevant video to keep the post engaging. As things change or you learn something new, refresh and republish old posts.
Lots of great eBooks begin as blog posts. These posts, packaged as a single book, can be offered free to readers on your website or in exchange for newsletter subscriptions. If you decide to sell your eBook, add some extra information or research so it is worth the additional investment.
3. Social media updates
You should use your social media channels to share all your repurposed content, but the actual updates themselves can benefit from repurposed content too.
Twitter: turn a snippet of your content into a tweet and then link back to the original post. Research what relevant hashtags your target audience are using.
Facebook: post a snippet and link to the complete content, same as on Twitter, but on Facebook there are no length restrictions. It’s still a good idea to keep your posts short and conversational though, and always include an image.
Pinterest: experiment with image sizes and shapes that the other platforms don’t support. Pinterest is good for in-depth visuals and infographics, which we’ll look at closer below.
Presentations allow you to provide more information than you ever could on Twitter, Facebook or Pinterest. One great tool is SlideShare. Take your bullet points, add images and expand using enough text that the presentation stands on its own.
The most important thing on a video is that the audio is good quality. If people can’t hear your video, they won’t watch it. Depending on the content you’re repurposing, you might be able to capture what’s happening on your screen with narration or create a simple animated slideshow.
This is a summary of the content of your post in a visual outline – a great idea if you have a lot of data. There are plenty of great programs to help non-designers create these, like Piktochart and Visually.
7. Email series
An in-depth article or a series of posts on the same topic could make a great daily email series. Just break them up into bite-sized pieces and send them to your list. (Just like this 2 part article series!)
Great for those in your audience who don’t like to read. Podcasts are like an audio blog, and if you want, you can still make a transcript available.