Video consumption is skyrocketing, there’s no doubt about it. In response, more brands are shifting their focus to visual storytelling shared through social media platforms like Facebook, Instagram and Twitter. This is especially true now, as research shows that simply posting photos drives the lowest organics reach.
The social giant Facebook has seized on this opportunity in video by extending its Facebook for Business offering to include video ads. Like all Facebook ads, video ads let brands target people based on their interests, behaviours, age, gender and location. You control the budget and the schedule too.
How to create a Facebook video ad?
It’s easy to create a video ad on Facebook. From your page, click the arrow in the top-right corner and choose Create Adverts. Then select Get Video Views to start. Upload a new video or use one from your library and select a thumbnail image. Then, write a clear and simple message that encourages people to get clicking.
How ads extend your reach
Facebook’s algorithm automatically optimises your video to show it to the people who are most likely to view it. The site’s comprehensive metrics gives insight into how your video ad performed and how it can be improved.
Facebook is still No. 1
More than 1.3 billion people use Facebook to connect with what matters to them, and 64% visit every day. What makes Facebook ads so effective is that they’re shown alongside stories from family, friends and other Liked pages. Depending on your purpose, your ad can push people to download your app, claim an offer, or even add an item to a shopping cart.
Take the stress out of digital marketing
With so many ways to market your brand, it makes sense to partner with a digital agency that can help you target your specific market. iFactory has been delivering targeted digital marketing solutions to businesses for more than ten years. Take your brand to the next level and contact iFactory today on 07 3844 0577.