You may associate drones with wars or think they're just the latest in a range of advertising trends that will come and go, but the fact is, the future of drone advertising is looking very bright. At a time when publicity is everything, drones are offering a unique opportunity to capture the attention of target markets and stand out from the crowd. As you will see below, offering increased proximity, cost-effectiveness and versatility, there is no limit to the range of advertising campaigns that drones can help, quite literally, lift off the ground.
Drones are widely believed to be a game changer in the advertising industry on account of the fact they allow cinematographers to get intimate with their subject matter. Because of the original purpose for which drones were built, they are perfect for tight, up-close shots. This has the major advantage of helping an audience feel more connected to traditionally hard-to-shoot natural landscapes, which in turn contributes to a visceral experience for the viewer. This, of course, is industry gold – if you can get your product to stick in the minds of consumers, you have won half the battle.
The future of using drones in advertising is looking extremely bright due to the fact that drones are incredibly cost-effective, being infinitely cheaper to operate than helicopters. What's good for the budget is good for you. Using drones in advertising is increasing in popularity because drones allow for an increased production value in light of decreasing budgets. Accommodating budgets is essential to the success of any advertising campaign.
Some of the most successful companies in the globe are getting on the drone bandwagon and, looking to the future, these are the trends that will be important to take note of. Drones are making way in the industry because they make a huge variety of creative shots possible, that can't be captured any other way.
We have really only scratched the surface of the extent to which drones, under the control of a talented pilot, can add value to advertising campaigns.
Want to find out more about how using drones in advertising can help your business? At iFactory, we are a full-service digital agency and we have a drone in-house available for you to check out now: a DJI Phantom Aerial UAV Drone Quadcopter. Contact us for more information on any digital strategy ideas you may have, with or without a drone.