Insights

Why videos are now such an integral part of digital marketing

When it comes to content marketing, the role of video is becoming increasingly clear. Today, companies are realising that video has a key role to play in the content marketing strategy.

Out with the old

Digital marketing has often been about using keywords that fit your business, or trying to foster backlinks to give your site more traction. These days, however, search engines have become exponentially more sophisticated. Stuffing keywords and links into your pages simply doesn’t work that well any more, and the best way to increase your company’s traction is to offer a genuinely compelling reason to visit it in the first place.

In with the new

One such method of luring new customers (and recurring ones) is to provide quality content. It sounds obvious, but if you keep providing consistently good content, people will eventually be intrigued and keep abreast of your company’s insights and offerings. Historically speaking, text was king. Sure, it still plays a massive role in search engine algorithms, but, with the rise of sites like YouTube and Vimeo, online video has become particularly important.

Use videos to attract customers

YouTube, like many other forms of media, uses metadata and keywords to help its internal search engine know what videos to pull up when certain keywords are searched for. That is why it is especially important that you consider video when fine-tuning your search engine optimisation. By using catchy titles (but not misleading ones, as this can invoke feelings of distrust), you not only draw in viewers but satisfy search engine requirements as well.

Technical esotericisms aside, ensure that any videos you upload are consistently branded and look professional. It should go without saying that this means not using Comic Sans and producing your videos using Windows Movie Maker. If you’re not confident with your own ability, use a professional video producer.

How iFactory can help build your company’s online presence

When it comes to all things digital marketing, iFactory can work with you to ensure that your company is put on the map. Since 2004, iFactory has rapidly grown to serve as one of Brisbane’s forerunning digital marketing agencies. Contact iFactory for cutting-edge web design and a digital marketing campaign that will prime your business for success.