CRM Platforms

Customer Service Platforms, Sales Force Automation & Field Service Automation

A Customer Relationship Management (CRM) is a business systems designed to nurture existing customers and cultivate new ones. The aim is to help your business develop longer lasting relationships with customers, drive business growth and increase customer loyalty. Whilst traditionally a sales and marketing tool, CRM platforms features have expanded to encompass many functions of the business, often blurring the lines with ERP Systems.

There is a plethora of CRM platforms that cater to small, medium & large businesses. There is also industry specific CRM platforms. iFactory has worked with many CRM Systems. We can specify the correct platform for your business whether its an off-the-shelf solutions or a bespoke system that is custom designed and fully integrated into your other business applications.

iFactory works with a range of CRM Platforms


HubSpot offers a full suite of tools to service sales, marketing and customer service teams. Their functionality includes tools for lead generation, marketing automation, analytics, email tracking, meeting scheduling, email automation, support ticketing, customer feedback and knowledge sharing. HubSpot has both free and commercial subscription plans.


PipeDrive is a CRM that is built around activity selling. It has clear visual pipeline management, email integration, activities & goals, sales reporting & forecasting available via the web browser or a mobile app. PipeDrive price points are targeted at SME’s.

SalesForce CRM

Salesforce revolutionised the market two decades ago when it offered CRM software as a service (SaaS) where most vendors were still desktop only. Salesforce is generally an enterprise level tool with pricing to match. It offers comprehensive functionality as well as the benefit for solutions architects to tailor the system to specific clients workflows.

iFactory CRM

iFactory develops CRM applications for clients with our enterprise framework. We deliver a completely bespoke system mapped to the client business model that is fully integrated with their other business and Ecommerce applications.


OroCRM is an open-source CRM based on the well regarded Symfony web application framework. OroCRM offers rich features out-of-the-box but is completely customiseable by a application developers. It has a marketplace for plugins that extend the functionality of the system. It is used by both large enterprises and SME’s.