iFactory’s professional Australian-based team perform a comprehensive range of digital services to deliver our Application, Ecommerce and Digital Projects

Consulting Services

Digital Strategy

What, exactly, is digital strategy? Well, it depends on who you ask and, between us, every digital agency will tell you something slightly different.
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Research

Having shared your business objectives, vision for success online and product knowledge through our workshop, the next step is for us to undertake market research.
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Workshop

At our collaborative digital marketing workshop, you will be invited to share your company footprint, your business objectives and your vision for success online, even if that vision is at this point a little hazy.
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Competitor Analysis

With more than 32% of users choosing the No.1 listing in Google’s organic searches, achieving and maintaining a high search engine ranking may be what’s needed to take your business to the next level.
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User Profiles & Stories

Websites aren’t just viewed by a single person. Whether they’re market researchers, sales representatives, internal staff, administrators and yes, consumers.
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Idea Banks

Creativity can strike at any time. To harness those creative juices, iFactory uses idea banks, which are collaborative, free-thinking documents.
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Digital Transformation

The benefits of going digital are still yet to be completely explored, and new techniques and technologies are changing how we do everyday tasks all the time.
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Business Process Modelling | BPM

Business process modeling (BPM) is, in essence, the method of analysing how a business works with the aim of making improvements through automation and other new procedures.
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Creative Services

Website Design

What makes a good website design? To start with, you need to understand how users think and act. Users follow their instincts; they scan text instead of reading in depth.
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Methodology of Design

To create a truly engaging website or application we employ a well-proven series of design methodologies that are uniquely adapted for your project.
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User Experience | UX

Quality user experience is an essential part of a functional and approachable website. The term encapsulates experiential, affective, meaningful and valuable aspects of the human-computer interaction.
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Interactive Design

We know that we're more engaged in stories, products and services that we play a part in. This is why interactive design is so effective.
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Responsive Design

Responsive web design is the approach that design and development respond to the user’s behaviour and environment based on screen size, platform and orientation.
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Corporate Identity

A corporate identity can form a powerful impression of who you are and what you do for a consumer. An identity or brand symbolises and communicates how your business views itself.
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3D Modelling

With the advent of WebGL and HTML5, websites and digital applications are no longer restricted to two dimensions. Powerful, complex 3D applications are a reality now with interactive web 3D.
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Technical Services

Application Development

With more than 1 billion smartphone users worldwide, it’s easy to see why engaging with your market through an app can help further your business.
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Functional & Technical Specifications

You wouldn’t attempt to build a house without having a detailed set of plans; the same goes for an application development without first defining your functional requirements.
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Interactive Wireframes

We’ve found that our clients who have had an interactive wireframe built get a better understanding of their site quicker, which allows all of us to make the final product sooner and more smoothly.
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Agile Development

Nobody enjoys the approach of running like a bull at a gate. It is easier to slow things down and work progressively than rush head on into something without consideration and collaboration.
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Unit & Usability Testing

A tried and tested product is one that will continue to be used into the future. At iFactory there is no slap-stick, fast-patch approach to projects – we take the time to deliver quality.
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Data Migration

One of the many reasons some businesses are not eager to start developing a new website is that they’re worried about what happens to their existing content.
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Marketing Services

Digital Marketing Strategy

At iFactory we keep up with what's going on, add our own creative spark and also keep in mind tried and tested methods that have served us and our customers well over the years.
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Digital Marketing Management

Creating an effective digital marketing strategy is only the beginning. In order for the strategy to pay off, it has to be carried out and managed along the way, with careful attention paid to how your audience reacts to new messaging.
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Search Engine Optimisation | SEO

In order to build a “search engine friendly” website that will climb the ranks of Google, your solution has to begin with Search Engine Optimisation (known as SEO).
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Copywriting

Reading is fun and easy. Writing, sometimes not so much. Engage your target audience with easy-to-digest content that delivers your message in a compelling way.
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Email Marketing

Why email marketing? Email has nearly three times as many user accounts as Facebook and Twitter combined, which makes email marketing a perfect digital marketing tool to engage a wider audience.
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Social Media

Imagine tapping into a platform that sees millions of visitors each day. We’re not just talking about a one-off event either, but potentially accessing this volume of people every day.
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Online Advertising

While traditional advertising methods appear to be dying a slow death, online advertising is growing rapidly and reaping big rewards for business. If you’re looking to boost your brand’s visibility and drive traffic to your website, investing in online advertising as part of your digital strategy makes sense.
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Website Advancement

You only get one shot at making a good first impression, so if you have an unwieldy layout, outdated content or cringe-worthy copy, there’s work to be done. Websites are a continuous work in progress.
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Support Services

Training

iFactory can provide your business with a range of training plans to empower you to maintain your website autonomously. Engaging functionality such as CMS and Email Marketing Studio gives you greater flexibility and control for website management.
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Website Maintenance

iFactory offers a range of internet web solutions including updates, new features, custom development and new graphic design.
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Website Support

A website is like a living thing, requiring close attention and maintenance to ensure it remains current and available to your market. Whether it’s adding fresh content, integrating new functions, updating software, or protecting from viruses and hackers.
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Web Hosting

If your business is going to grow it must have an online presence. Part of having an online presence is having access to a secure and reliable web hosting company.
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DNS Management

Domain Name Servers act as an intermediary between your computer and the world wide web. When you type a domain name into a browser, DNS translates that into a number that correlates to where the site you are looking for is located on the internet.
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Domain Names

At iFactory we strongly believe in brand integration for your digital strategy and a domain name is an important consideration for this process. Domain names are the location term you choose to have for your web address.
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