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Insights

Australian SME confidence and behaviour survey: Wholesale trade

Confidence drops across Australian wholesale trade industry.

Confidence has fallen from an above average position to now be below average. Despite this, expectations for the key performance indicators are all positive.
2016 Sensis Business Index

This is the third article in iFactory’s new blog series on the results of the 2016 Sensis Business Index for June. The quarterly report, released by the industry-leader in marketing across Australia, provides a crucial insight into the behaviours and confidence of small to medium businesses in a range of leading sectors.

If you haven’t already read our previous blogs, be sure to head back and catch up on the state of the manufacturing and building and construction industries. Also, stay tuned for further survey results on iFactory’s blog and for an explanation of how we have the answers.

Why has behaviour in wholesale trade been so pessimistic this quarter?

Our third sector we are breaking down the results of is the wholesale trade industry, which is reliant on healthy sales and constant business to thrive.

Sensis found that the sector has gone from a steady confidence level of above-average in the last three quarters of the survey, to copping a considerable drop to below average in the June 2016 quarter.

Of the 1,000 small to medium wholesale trade businesses surveyed across the country, the confident ones explained that strong sales were critical to their success, and that being established for a longer period of time and having steady work leads to them being less concerned about their position in the market than others.

On the flip side, weak sales and unsteady work flow was the main reason why others claimed to be worried about the state of their business.

Wholesale Trade Confidence
Source: 2016 Sensis Business Index

iFactory is here to help those in wholesale trade

If you’re a small to medium wholesale trade business with a desire to succeed, but lacking in digital marketing know-how, you’re in luck! Staying ahead of the competition online is one of the most important facets of keeping your business afloat and we understand just how this ties in with wholesale trade. We are a full-service digital agency based in Brisbane, who understand just how to provide digital marketing solutions that will work to your business’ advantage. Contact us today to have a chat with our team of experts and discover just how we can give your business the edge it needs.