Google have announced via their official blog that because 'Times have changed' they are now recommending 'progressive enhancement' in favour of their AJAX crawling scheme.
Google's AJAX crawling scheme
Times have changed
Understanding progressive enhancement
Progressive enhancement uses technologies in a layered way to enable anyone to gain access to the fundamental functionality and content a web page comprises of using any browser or connection. Those with greater bandwidth or more advanced software are able to access an enhanced version.
The key principles of progressive enhancement are:
- All web browsers should be able to access basic content
- All web browsers should be able to access basic functionality
- Sparse, semantic markup encompasses all content
- The externally linked CSS provides an enhanced layout
- Respect should be maintained for end-user web browser preferences
- No adjustments necessary
No adjustments to your web pages are required as long as they can be indexed by search engine robots. If more advanced technologies are needed to view your site's content, it's likely that visitors will be unable to view it as well. Therefore, it is recommended that your site's most vital content can be easily accessed by all web browsers.
As one of Brisbane's leading digital marketing agencies, iFactory can work with you to improve your digital presence and gain the traction you have always wanted. Our expert team of marketing strategists, copywriters, designers and testers have helped clients from a vast range of industries to maximise their online potential. Whether you need guidance with SEO (search engine optimisation), search engine marketing or web design in Brisbane, contact us now on 07 3844 0577.