How fast can you expect results from your SEO campaign?

It’s one of the most commonly-asked questions, and today we look at how quickly you can see results from an SEO campaign.

One of the most important aspects of maintaining a new or existing website is having a carefully planned and executed Search Engine Optimisation (SEO) strategy.

SEO is not something you can leave to chance or assume that potential new customers or readers will come knocking at your virtual door when you make new content or products available. It’s not something that gets instant, tangible results. Rather, it’s best to think of SEO as a long-term effort that reaps many rewards later.

So, how long does it take?

We would recommend planning for your SEO campaign to take anywhere from six to twelve months to achieve the goals you outline, and it’s important to remember everyone’s results will be different.

SEO is an investment, and your results will begin to compound over time. For long-term success, we strongly recommend against black-hat SEO tactics.

SEO fundamentals

The exact time it takes to see the benefits of your SEO campaign depend on many complicated factors which we’ll dig into below.

Get the lay of the land first: Before you can measure how successful your SEO campaign is, you need to first research and understand what you are working from as a base. Take the time to see what traffic your site is currently getting, who is visiting and what pages are being viewed the most. From here, devise goals based on this. For example, perhaps you want twice as much traffic from local users on a product’s page. This is a measurable target.

Keyword analysis: Associating your website with a small but effective set of relevant, timely and effective keywords is one of the strongest foundations for building an effective long-term SEO strategy. Spend time analysing the content of your existing site to see what keywords recur and which ones you want to be known for.

Page optimisation: Make sure your existing content uses these keywords in a natural way, especially in the pages you outlined in the step above. This may mean you rewrite existing pages or create new ones that suit certain keywords, and it is important to remember that the major search engines base their rankings on topics, not just specific keywords.

Keep updating: Another cornerstone of an effective SEO strategy is having a regular flow of new content coming from your website. This can be in the form of on-topic blog postings, carefully curated links and newly created pages to cover different aspects of your business. Search engines use how often a site is updated as a metric for site value and will adjust your SEO rankings accordingly.

Contact the SEO strategy experts at iFactory today to see how we can craft an SEO campaign as unique and effective as your business.

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