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It’s now time for the final chapter in iFactory’s series on famous typographers. We started with the sans serif styles of the Swiss masters Adrian Frutiger and Max Miedinger, and looked at the classical influence of John Baskerville’s transitional fonts. And now, for our fourth and final instalment, we’ll be looking at the often controversial […]
In typography there are two basic ways to style letters – with serifs, or without. Serifs are the lines added to the strokes of letters to make them more defined – and in modern times sans serif typefaces are supreme, prized for their clean lines and elegance. But fonts using serifs have their place too, […]
Helvetica is a very stylish font. For many decades, Helvetica has been the go-to typeface highly favoured by graphic designers and anyone looking for a simple, elegant and bold look. Created by Swiss born Max Miedinger in 1957, this deceptively simple sans serif type was first known as Neue Haas Grotesk, but in 1960 that […]
The English poet John Keats wrote, “a thing of beauty is a joy forever.” But just imagine if he’d published that line using a font like Comic Sans – you’d hardly take it seriously! Fonts are the size, weight and design of a typeface, governing the way each individual letter is presented, which greatly influences […]