The internet has too much information to amble through in search of the golden content marketing concept, and sometimes taking coffee breaks or a stroll around the block for “ideation time” isn’t an option when deadlines are concerned. We’ve found that the best way to keep ideas coming is to stay on top of the trends and keep ourselves educated on what is working in the market here and now. So we hungrily read these blogs for the latest information in content marketing.
The team at Contently focus on unique storytelling and grab examples from all over the internet. They’re also wizards with word crafting and make for an entertaining read. The great thing about their blog is that you can filter articles by category or content (brands, media, social, ROI, voices) as well as industry (B2C, B2B, finance, CPG, tech, retail entertainment, travel).
Digiday is a media company at the leading edge of behind the scenes knowledge in content marketing, and they’re not going to tell you a load of nonsense just to make you feel good about what you’re doing. They’re honest and always choose quality over quantity.
3. The Moz Blog
Moz is a funky bunch of analytics geeks that happen to have a plethora of advice for content generation and digital marketing, including copywriting, social media and SEO.
This guy really knows his stuff. He’s been in the marketing game and ahead of the pack since the 90s. He is a bit cocky – but rightly so. He’s a risk taker and a genius, and someone we can all learn from.
This one is a no-brainer. Everyone knows about Copyblogger and it should be the go to guide for industry education. They’ve been leading the way in content since their conception in 2006, and cover all aspects of content from SEO, social, blogging and email marketing.
We love these blogs for a good reason. They keep us on top of our game, and as we read them we become of greater value to you. There are many more blogs we read, these are just a few! Contact us at iFactory so we can pass on the knowledge, creating and working with you to create a digital strategy with content marketing that will work just for you and your story.