What a Digital Marketing Manager does

Are you creative, clever and well-organised? Are you passionate about the potential of the digital world? Do you love the process of turning an idea into a commercial success? A career as a might be just perfect for you. Read on to find out all about it.

You’re the boss (of your department)

As a digital marketing manager, you’re in charge of making sure that your company or client is getting plenty of positive exposure and, hopefully, selling like hotcakes. Your job is to come up with an outstanding digital marketing strategy and work out techniques to implement it in the online universe. This includes determining ‘unique selling points’ (a.k.a. USPs) and working out to best represent your company’s image.

It’s important to liaise with other marketing personnel, those in HR, sales and customer service to make sure that your strategies coordinate with the ‘real world’ (i.e. offline) side of things. Plus you often work with a digital marketing team, made up of designers, copywriters, digital producers and so on. So, not only does a digital marketing management role require digital and marketing savvy, it also calls for decent people skills and powerful leadership.

Keeping the ball rolling

Your digital marketing strategy should include a wide range of avenues, from social media (including Facebook, Twitter and Instagram) to straightforward advertising to creating guest blogs and YouTube videos. In addition to getting your plan into action, you’ve got to make sure that it gets results. This means keeping track of how internet users and potential clients are responding to your marketing campaigns. Any money invested in advertising, such as Google Adwords, remarketing etc. should be used so that it yields a decent return.

What experience and qualifications do I need?

Studying digital marketing management via a college, TAFE or university is a great way of learning all about the industry. But it’s not the only pathway. Many professionals start in entry-level jobs, gain as much experience as possible and work their way up to management positions. To get started, you need a fantastic working knowledge of every aspect of digital marketing, from telling a great image from a bad one to knowing what works on social media to building ongoing relationships with clients.

Where can I find out more about digital careers?

This blog is the third in our eight-part series dealing with the ins and outs of digital careers. Our first and second segments covered social media management and front-end development, and our fourth will be all about web development. More and more people are moving towards work in the digital field – it’s an industry that’s growing rapidly in pretty much all parts of the world.

If you, or your business, are looking for assistance with your digital presence, iFactory can help. We’re a bunch of highly-qualified, widely-experienced experts who, between us, can cover all things digital, from web design and development to digital marketing. To find out how we can assist you, please get in touch with us today.

Read more insights