4 popular hashtags to amplify your brand on Twitter
Some of the most popular and trending hashtags can be used to amplify your brand. Here’s how.
Twitter is where people connect with their passions, share their opinions and get up-to-date news action – all in 140 characters or less. If you’re a brand that uses Twitter as part of your social media and marketing strategy, creating effective tweets that spark conversations and engagement is pretty important. Luckily, Twitter Analytics can help direct your content.
Twitter Analytics is one of the most useful resources for social media strategists. It offers the ability to view recurring-trends data where you can access statistics on commonly used hashtags. And instead of guessing which hashtags are relevant for your audience, Twitter breaks it down into gender, ages and location based on each hashtag. You can then use the right hashtag for your audience to make a greater impact.
Weekly hashtags, such as #FlashbackFriday and #TransformationTuesday have become standard hashtags that people look forward to each week.
Let’s dig deep and take a look at the top four recurring weekly hashtags according to Twitter and how you can use them as part of your social media strategy.
Motivation Monday is all about starting the week off right, and the great thing is, it’s available to every kind of industry – whether you’re the business of fitness or flight attendants.
#MotivationMonday garnered 2.4 million tweets in 2016 alone and generated 125 million impressions. It’s used by 56% of males and most relevant to the 18-24-year-old market across western countries.
Give your followers a positive dose of motivation by sharing personalised content that inspires. It could be something that is likely to inspire your audience or something that inspires you. Keep it light and filled with your brand personality.
Across Australia, we’re well versed with Cheap Tuesday deals, so the #TravelTuesday hashtag is perfect for travel-related brands announcing sales or if you’re about to announce a travel-related competition… or if you’ve simply got travel on the brain. This hashtag appeals to a wide market, with 18-44 year-olds actively engaging with #TravelTuesday.
Remember to tailor your content to the hashtag to increase the chance of high engagement with your audience.
#WCW or Woman Crush Wednesday is a weekly celebration of amazing women around the world. The data shows this hashtag trends equally amongst men and women but is commonly used by ages 18-24.
If there’s a strong female role model you want to share with your audience, give them a shout out using the hashtag. Be sure to tag them in your content, and if it’s part of a wider digital marketing and content strategy, write up a profile about them. It’s a fantastic way to reflect your brand’s core values and personality.
This can either be used as #TBT or #ThrowbackThursday. It gets on average 4.5 million tweets per year and over 389 million impressions.
For businesses, it’s a great way to take a look back on your company firsts, significant innovations or fun facts about your company or industry. So, go on, dig up some of those old photos and create a nostalgic post about “back in the day”.