Whether your website's main function is as a sales tool or an information portal, keeping readers engaged should be a top priority for any website.
Why is engagement key?
Statistics show that most website visitors will spend less than 15 seconds browsing before they lose interest. That could be just enough time for them to read the first paragraph of your home page before they disappear. The longer you can get a visitor to stay on your site, the more chance you have of building a relationship with them or making a sale. Therefore, it's imperative to engage a web designer who can create a strategically designed website that enhances user engagement.
Here are five things a good website designer will consider to keep readers engaged on your website:
1. Keep the design simple
Cut the clutter. Consider white or light backgrounds to frame your text and imagery. Use large, bold typefaces that are easy for people to read.
2. Structure content for easy scanning
Web visitors are in a hurry to find the information they're looking for. Text should be broken down into small, bite-sized chunks using headings, subheadings and short paragraphs so they can quickly find what they are looking for.
3. Talk directly to your reader, engage them with questions
Do you find a conversation more engaging when the speaker involves you by asking questions rather than rambling on in a monologue? The same effect can be achieved by using a conversational tone in your web copy and asking the reader questions.
4. Spice it up with imagery
No matter how well written your web copy is, readers will quickly lose interest if they scroll ahead to see pages and pages of text. Spice up each page with imagery, short videos and infographics to keep your reader entertained.
5. Make it easy to navigate
Provide simple, easy to find menu buttons and page links to relevant information so that readers cruise through your website.