How to update your Twitter profile to the new look Your Twitter profile page lets the world know who you are. It’s a place where you can express yourself, engage with your customers, build brand awareness and attract attention. So why not make it as appealing and visual as you can? Coming soon to everyone […]
Best Time of Day to Do Most Things
When is the Best Time of Day to Do Just About Anything? Your body has natural rhythms and therefore there is a best time of day to do just about anything. Here are some tips on the best times of day for various tasks. Remember, however, that everyone is different, so if you happen to […]
New Web Site Checklist
In today’s business market it is necessary to have a website. But unless your digital marketing and web presence is of a high standard it’s not likely to be much of an asset. Below we have compiled a few things to consider when undertaking the task of a new website design and build: Who are […]
Case Study: African Plant & Equipment Corporate Identity & Responsive Website
A long way from home, iFactory was called on by Zambian based company African Plant & Equipment to create a new brand, supporting marketing materials and a corporate responsive website. We were more than happy to help out our international friends! African Plant & Equipment are focused on providing Africa’s civil construction and mining industry […]
Open Source vs Proprietary CMS – what’s right for you?
Deciding on the right Content Management System your new or updated website is an important but sometimes bewildering process. The CMS is the technology that delivers your words, images and products from a database into your website. Imagine it as the foundation a house rests on – it needs to match the needs of your […]
Latest Website Design Trend: Flat
Flat design was listed among the top website design trends we saw coming for 2014, but like the trend toward dynamic backgrounds, its rise in popularity deserves a closer look. Flat Design vs Rich Design First, let’s define ‘Flat Design’ when it comes to website design. Flat Design is the absence of effects that make […]
SEO: Don’t Focus Only on Keyword Search
SEO: Why Not to Focus Only on Keyword Search Volume As the term implies, keyword search volume is the number of times a keyword is searched for. Once upon a time, search engines like Google were generally matching search terms to keywords in content to provide users with a list of search results. Back then […]
Digital Innovation: 5 Devices in 1
Many of you are likely the proud owners of a smartphone, tablet, laptop, and smart TV. Now imagine all those things in one device! Designed by a South African-based computer engineering student, the Seed is a look into the future of where digital devices may be heading. Through the proliferation of smartphone technology and impressive […]
What LinkedIn Company Pages Changes Mean for You
As of the 14th April, LinkedIn will be retiring the Products & Services tab from Company Pages. Businesses who have been using the Products & Services tab to showcase everything they do in the one place and manage it with one login will now need to be prepared to have separate accounts for each of […]
How to Craft an Ideal Facebook Post
For some time now, marketers have been frustrated and confused by Facebook’s changing algorithms and their perceived effect on organic reach. According to Facebook, organic reach of around 16% is about right for business pages and it’s practically the same for individuals. But this number doesn’t really reflect the actual reach of your posts. 1. […]