Top Website Design Trends for 2014: Part 3 Website usability, often referred to as User Experience (UX) is always evolving and there are no indications this will slow at all 2014. In fact, both the trends relating to mobile devices in Part 2 and trends relating to visuals in Part 3 will continue creating a […]
Top Website Design Trends for 2014: Part 2 Having looked at some of the web design trends that are driven by the massive growth in mobile use in Part One of our recent blog series, in Part Two we explore some of the larger shifts in website aesthetics. Use of colour in website design Now that […]
Top Website Design Trends for 2014: Part 1 Good website design brings together commercial purposes and on-brand aesthetics resulting in a website that is easy and pleasurable to use. Although these basics of good website design never really change, the way designers go about achieving them are constantly evolving as aesthetic trends emerge and new […]
5 Free Content Creation Tools To Save Time Making your own digital presentations can be a daunting task for most people. Not only are there a myriad of ways to show the world your idea or message but the process of creating content often requires learning how to use new tools. Thankfully the distance between […]
There’s no doubt about it, social media is no passing fad. And it’s not just social either – today around 93% of businesses now incorporate social media in their marketing strategy. Even so, many businesses are overlooking some basic social media fundamentals, missing opportunities and failing to make the most of social because of wrong […]
When your business primarily services a specific location, it’s critical to ensure you are easily found in online searches. As daunting as it may seem, competing with the big guys in Search Engine Optimisation (SEO) can actually be easier for you in some respects. Try these simple SEO tips that can help you improve your […]
The IBM Digital Analytics Benchmark analyses terabytes of data collected from approximately 800 retail sites in real time for comparison against online sales of the previous year. Data for Q4, 2013 confirms the dramatic shift toward the use of mobile devices for online shopping we had expected. More than 1/3 of online shoppers are using […]
5 simple copywriting tips for better results Do you want to improve the effectiveness of your marketing? Words matter. Whether you’re writing for print or digital, these 5 simple tenets of copywriting will help you craft better copy that can get the results you want – more leads, more sales, more shares, more coverage. Although […]
Content marketing can be an extremely powerful strategy for generating leads and sales. At its essence, content marketing is about providing people with something of value (content), rather than directly attempting to sell them something. It could be any number of things… from quality content on your website that educates or helps people, to e-books, […]
The timing of your emails has an enormous impact on your open rates; however it could be a mistake to rely solely on generalised data without considering the many exceptions to the rules as well as the impact of mobile devices on email marketing. Test, test and test again. It’s the number one rule of […]