5 reasons why you shouldn’t go cheap on your logo design
Your logo forms a part of your corporate identity. Here’s why you shouldn’t take the cheap road when it comes to designing your brand logo.
Once you go down the rabbit hole of the internet for your logo design needs, it’s likely to cough up some cheap solutions. These days, you can contract a person to design your logo for as little as $10. But will it have your businesses core messaging at heart? We’re sorry to say it won’t.
What’s in a logo?
A logo isn’t just a pretty picture that gets tacked on to the side of your name. Despite its small size, it plays an important role in all of your business communications and your corporate identity.
It’s not until you complete a registry of all of your communications do you realise how many places it appears: from internal emails, to in-store flyers, in your social media accounts, your staff uniforms, street signage, annual reports, packaging and everywhere your brand pops up over the internet. Your logo is designed to convey a message about your brands personality. It’s usually the first point of contact with a potential customer, and needs to create a great first impression to help separate you from your competitors.
Here’s why you should invest in your logo
1. Avoid plagiarism
A creative team goes through many stages including research, mood board creation, conceptualisation, drafting, and revisions to create a unique logo for your brand. Low cost designers generally use cut-and-paste templates for each logo, meaning your logo could look similar to a competitors or another brand who doesn’t share your values.
What does this mean? People are visual beings. If they mistake your brand for the less-than-favourable brand, they’ll be less likely to trust your message.
2. Create long-lasting impact
A cheaper logo design solution will adopt a cookie cutter approach to your logo. The designer might also opt for whatever is trending at the time, meaning your logo will only be relevant as long as the trend lasts. Take note: when consumers remember a logo, they remember a brand, so you want to create something that is memorable for years to come.
3. Your logo separates you from your competitors
A strong logo is your opportunity to divide and conquer in your market space. Many businesses are adopting hand-drawn type and illustrations to make their logo one-of-a-kind. This is a growing trend, as a custom illustration can include a higher level of complexity than an icon-based or type-based logo.
4. A strong logo can strengthen your credibility
If you are starting a new business, your logo’s design and overall branding is even more important, as it will be the first image people will associate with your business. An original, custom logo design sends a message to your customers that you care about your reputation and are trustworthy.
5. It’s going to be everywhere
Whether it’s your website, merchandising, or advertising, your logo will be everywhere your business goes, so take the time to make sure it’s worth the space it takes up.
Are you a start-up who needs help in the branding department? iFactory can help your business get off the ground and help you in with your complete digital presence, we specialise in digital strategy, digital marketing, website design, application development, and website support and of course logo design. Get in touch with us today to discuss your logo design needs.
