How to boost your online presence in 3 simple steps

How to boost your online presence in 3 simple steps

For most businesses, the most important aspect of generating sales is the online presence. A well-designed website that is properly promoted will be regularly visited and sales will naturally follow on from this. Here we explore the 3 simple steps you should take to improve your online presence.

Customise your website

Your website is the storefront of your business and it should be perfectly adapted to ease the purchase of products or services by customers. If you have a clunky website then you should seek some custom WordPress design that will be better suited to converting sales. Your WordPress site needs to be mobile friendly and optimised for interaction, ease of use and sales. 

Create interesting content

Google and other search engines use algorithms based on links, keywords and interactions to rank your website, so you need to expand your influence if you want to improve your online presence. Creating interesting content that helps individuals to learn about a topic and benefit from your expertise will help to make your website easier to find. Your WordPress design agency will be able to help you in setting up a blog and other channels where you can house this interesting content.

Use social media

Using social media, you should begin a two-pronged attack on increasing your online presence. You should first use interesting content and information to attract people to your social media channel and you should then back this up with pay per click promotions that are specifically targeted at the audience that you want to reach. Using both methods is important so that you can ensure there is interesting and appealing information in place when you drive these potential customers to your site.

Boosting your online presence is a simple process that relies on improving your website through WordPress design, using creative and interesting content to boost your website in the search engine rankings, and using social media to actively target the audience that you want to reach. By following these steps you can increase traffic to your website, improve the conversion rate and increase your turnover and success dramatically.

Contact iFactory today to get started with your website development and online presence improvements. Using a combination of strategists, designers, testers, copywriters and programmers, iFactory will find the digital solution for you.

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