Case Study: Resolute Equipment
Resolute Equipment plays a vital part in Australia’s agriculture, mining and construction industries by supplying trusted new, used and reconditioned spare parts and attachments for earthmoving machinery.
About the Client
Resolute Equipment plays a vital part in Australia’s agriculture, mining and construction industries by supplying trusted new, used and reconditioned spare parts and attachments for earthmoving machinery. Their extensive inventory of second hand parts across all makes and models means that they are a cost-effective alternative to traditional manufacturer sourcing. Resolute Equipment also offers a range of machinery for sale or rent.
As a new business, Resolute Equipment required a competitive and credible online presence to engage their mining and construction industry clients and drive enquiries and sales. Resolute Equipment’s proactive approach to generating sales meant engaging iFactory to map out a complete digital marketing strategy. In addition to building a website that would enable potential buyers to search through a database of machinery parts, iFactory was required to set up relevant social media channels, email marketing, and raise search engine ranking by creating lead-generating content.
iFactory designed and built a catalogue website using an ecommerce functionality in Joomla CMS. The responsive website enables users to browse the entire spare parts list on their desktop or mobile device, add items to an “Enquiry Cart” (akin to a Shopping Cart), and when finished browsing generates an enquiry on those items. With an expansive inventory, the Joomla CMS is easy to use and with minimal training enables staff to manage content into the future. Following the launch of the website, Resolute Equipment have engaged iFactory through our Digital Marketing Retainer for continuous website enhancement, on-page search engine optimisation (SEO) and management of social media with the express aim to drive increased traffic to the website through market engagement and high search engine rankings.
Key Website features
- Joomla as Content Management System (CMS)
- Digital Strategy
- Catalogue website using ecommerce functionality
- Management of social media channels
- Monthly Digital Marketing and Creative Retainer
- Custom email marketing template (MailChimp)
- Ongoing Search Engine Optimisation